{"id":4721,"date":"2025-09-17T17:00:00","date_gmt":"2025-09-17T17:00:00","guid":{"rendered":"https:\/\/acquafoundation.com\/projects\/imaginarium-iv\/"},"modified":"2026-11-12T12:50:15","modified_gmt":"2026-11-12T12:50:15","slug":"imaginarium-iv","status":"publish","type":"af_project","link":"https:\/\/acquafoundation.com\/it\/projects\/imaginarium-iv\/","title":{"rendered":"IMAGINARIUM IV"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Un futuro pi\u00f9 sostenibile richiede nuovi modi di pensare, progettare e raccontare il nostro rapporto con l\u2019ambiente.<\/strong> Il 17 settembre 2025, negli spazi della Fondazione Riccardo Catella a Milano, Acqua Foundation ha riunito protagonisti della moda, del design, dell\u2019arte, dell\u2019architettura e della ricerca per la quarta edizione di <em>Imaginarium<\/em>. Al centro, una domanda comune: quale responsabilit\u00e0 possono assumersi le industrie creative davanti alla crisi climatica e idrica?<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Le industrie creative come motore di cambiamento<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tra scarsit\u00e0 d\u2019acqua, trasformazioni degli ecosistemi e comunicazione ambientale, Imaginarium IV ha acceso i riflettori sul confine tra impegno autentico e <em>greenwashing<\/em>. Un tema che riguarda da vicino anche l\u2019acqua: non basta dichiarare obiettivi sostenibili, occorre renderli misurabili e trasparenti. La giornata ha dato spazio a esperienze, linguaggi e innovazioni capaci di trasformare questa consapevolezza in scelte concrete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I talk, introdotti e moderati da <strong>Manuela Ravasio<\/strong>, direttrice responsabile di <em>Elle<\/em>, hanno intrecciato prospettive diverse. Tra gli ospiti, <strong>Carlo Capasa<\/strong>, <strong>Patrizia Sandretto Re Rebaudengo<\/strong>, <strong>Giulio Boccaletti<\/strong>, <strong>Suzy Amis Cameron<\/strong>, <strong>Matteo Ward<\/strong>, <strong>Michele De Lucchi<\/strong> e <strong>Maria Sole Bianco<\/strong>: voci provenienti da mondi differenti, chiamate a riflettere sul potere delle idee e dei processi creativi nella transizione ecologica.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Quando l\u2019arte cambia il punto di vista<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In collaborazione con la <strong>Fondazione Sandretto Re Rebaudengo<\/strong>, Acqua Foundation ha presentato <em>Il peut pleurer du ciel<\/em> by <strong>Binta Diaw<\/strong>, opera video prodotta da Associazione Genesi. Girato a Yarakh, in Senegal, il lavoro trasforma l\u2019oceano in un luogo di memoria e interrogazione: tra le onde, il richiamo a Lampedusa e una massa di terra che si muove contro corrente evocano le migrazioni, i confini e le storie che l\u2019acqua custodisce.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Oltre le dichiarazioni: conoscenza e innovazione<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un altro momento significativo \u00e8 stata la presentazione di <em><a href=\"https:\/\/www.amazon.it\/difesa-dellacqua-Bluewashing-linganno-sostenibilit%C3%A0\/dp\/8897440479\" target=\"_blank\" rel=\"noreferrer noopener\">In difesa dell\u2019acqua. Il bluewashing e l\u2019inganno della sostenibilit\u00e0 idrica<\/a><\/em> by <strong>Francesca Greco<\/strong>, volume promosso da Acqua Foundation che offre strumenti per riconoscere promesse ambientali fuorvianti e affrontare la responsabilit\u00e0 idrica con maggiore consapevolezza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La riflessione si \u00e8 aperta anche all\u2019innovazione industriale con <strong>Kyocera Document Solutions Italia<\/strong> e <em>FOREARTH<\/em>, tecnologia di stampa tessile progettata per ridurre drasticamente il consumo d\u2019acqua. Un esempio di come ricerca, creativit\u00e0 e processi produttivi possano dialogare in una visione pi\u00f9 responsabile del futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La quarta edizione di Imaginarium \u00e8 stata realizzata da Acqua Foundation con <strong>Elle Active<\/strong> e <strong>Fondazione Sandretto Re Rebaudengo<\/strong>, nella cornice della <strong>Fondazione Riccardo Catella<\/strong> , con il contributo di una rete di partner culturali e aziendali.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/imaginarium.acquafoundation.com\/\">SCOPRI IMAGINARIUM &nbsp; \u2197<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sfide ambientali e bluewashing \u00b7 Milano, 17 settembre 2025<\/p>","protected":false},"featured_media":4731,"template":"","meta":{"give_campaign_id":0,"af_project_subtitle":"Environmental challenges and bluewashing \u00b7 Milan","af_project_year":"2025","footnotes":""},"class_list":["post-4721","af_project","type-af_project","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IMAGINARIUM IV ~ Acqua Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acquafoundation.com\/it\/projects\/imaginarium-iv\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMAGINARIUM IV ~ Acqua Foundation\" \/>\n<meta property=\"og:description\" content=\"Environmental challenges and bluewashing \u00b7 Milan, 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