{"id":4226,"date":"2025-10-02T12:23:12","date_gmt":"2025-10-02T12:23:12","guid":{"rendered":"https:\/\/acquafoundation.com\/?post_type=af_press&p=4226"},"modified":"2026-11-10T10:21:04","modified_gmt":"2026-11-10T10:21:04","slug":"the-trends-milans-imaginarium-event-discussed-about-bluewashing","status":"publish","type":"af_press","link":"https:\/\/acquafoundation.com\/it\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/","title":{"rendered":"The Trends: Milan’s Imaginarium event discussed about \u201cbluewashing\u201d"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Bluewashing was a hot discussion topic in Milan, during the fourth edition of Imaginarium<\/p>","protected":false},"featured_media":4228,"template":"","af_press_type":[197],"class_list":["post-4226","af_press","type-af_press","status-publish","has-post-thumbnail","hentry","af_press_type-press-coverage"],"yoast_head":"\nThe Trends: Milan's Imaginarium event discussed about \u201cbluewashing\u201d ~ Acqua Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acquafoundation.com\/it\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trends: Milan's Imaginarium event discussed about \u201cbluewashing\u201d ~ Acqua Foundation\" \/>\n<meta property=\"og:description\" content=\"Bluewashing was a hot discussion topic in Milan, during the fourth edition of Imaginarium\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acquafoundation.com\/it\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/\" \/>\n<meta property=\"og:site_name\" content=\"Acqua Foundation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/acquafoundation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T10:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acquafoundation.com\/wp-content\/uploads\/2026\/11\/acqua-press-4226.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AcquaFoundation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/\",\"url\":\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/\",\"name\":\"The Trends: Milan's Imaginarium event discussed about \u201cbluewashing\u201d ~ Acqua Foundation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/acquafoundation.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/acqua-press-4226.jpg\",\"datePublished\":\"2025-10-02T12:23:12+00:00\",\"dateModified\":\"2026-11-10T10:21:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/acquafoundation.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/acqua-press-4226.jpg\",\"contentUrl\":\"https:\\\/\\\/acquafoundation.com\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/acqua-press-4226.jpg\",\"width\":1000,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/press-article\\\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acquafoundation.com\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Trends: Milan’s Imaginarium event discussed about \u201cbluewashing\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/#website\",\"url\":\"https:\\\/\\\/acquafoundation.com\\\/\",\"name\":\"Acqua Foundation\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/acquafoundation.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/#organization\",\"name\":\"Acqua Foundation\",\"url\":\"https:\\\/\\\/acquafoundation.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/acquafoundation.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Acqua-foundation_blackblue-1.png\",\"contentUrl\":\"https:\\\/\\\/acquafoundation.com\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/Acqua-foundation_blackblue-1.png\",\"width\":4656,\"height\":813,\"caption\":\"Acqua Foundation\"},\"image\":{\"@id\":\"https:\\\/\\\/acquafoundation.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/acquafoundation\\\/\",\"https:\\\/\\\/x.com\\\/AcquaFoundation\",\"https:\\\/\\\/www.instagram.com\\\/acquafoundation\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/acqua-foundation\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Trends: Milan's Imaginarium event discussed about \u201cbluewashing\u201d ~ Acqua Foundation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acquafoundation.com\/it\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/","og_locale":"it_IT","og_type":"article","og_title":"The Trends: Milan's Imaginarium event discussed about \u201cbluewashing\u201d ~ Acqua Foundation","og_description":"Bluewashing was a hot discussion topic in Milan, during the fourth edition of Imaginarium","og_url":"https:\/\/acquafoundation.com\/it\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/","og_site_name":"Acqua Foundation","article_publisher":"https:\/\/www.facebook.com\/acquafoundation\/","article_modified_time":"2026-11-10T10:21:04+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/acquafoundation.com\/wp-content\/uploads\/2026\/11\/acqua-press-4226.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@AcquaFoundation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/","url":"https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/","name":"The Trends: Milan's Imaginarium event discussed about \u201cbluewashing\u201d ~ Acqua Foundation","isPartOf":{"@id":"https:\/\/acquafoundation.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/#primaryimage"},"image":{"@id":"https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/#primaryimage"},"thumbnailUrl":"https:\/\/acquafoundation.com\/wp-content\/uploads\/2026\/11\/acqua-press-4226.jpg","datePublished":"2025-10-02T12:23:12+00:00","dateModified":"2026-11-10T10:21:04+00:00","breadcrumb":{"@id":"https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/#primaryimage","url":"https:\/\/acquafoundation.com\/wp-content\/uploads\/2026\/11\/acqua-press-4226.jpg","contentUrl":"https:\/\/acquafoundation.com\/wp-content\/uploads\/2026\/11\/acqua-press-4226.jpg","width":1000,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/acquafoundation.com\/press-article\/the-trends-milans-imaginarium-event-discussed-about-bluewashing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acquafoundation.com\/home\/"},{"@type":"ListItem","position":2,"name":"The Trends: Milan’s Imaginarium event discussed about \u201cbluewashing\u201d"}]},{"@type":"WebSite","@id":"https:\/\/acquafoundation.com\/#website","url":"https:\/\/acquafoundation.com\/","name":"Fondazione Acqua","description":"","publisher":{"@id":"https:\/\/acquafoundation.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acquafoundation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/acquafoundation.com\/#organization","name":"Fondazione Acqua","url":"https:\/\/acquafoundation.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/acquafoundation.com\/#\/schema\/logo\/image\/","url":"https:\/\/acquafoundation.com\/wp-content\/uploads\/2018\/05\/Acqua-foundation_blackblue-1.png","contentUrl":"https:\/\/acquafoundation.com\/wp-content\/uploads\/2018\/05\/Acqua-foundation_blackblue-1.png","width":4656,"height":813,"caption":"Acqua Foundation"},"image":{"@id":"https:\/\/acquafoundation.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/acquafoundation\/","https:\/\/x.com\/AcquaFoundation","https:\/\/www.instagram.com\/acquafoundation\/","https:\/\/www.linkedin.com\/company\/acqua-foundation\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/af_press\/4226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/af_press"}],"about":[{"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/types\/af_press"}],"version-history":[{"count":1,"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/af_press\/4226\/revisions"}],"predecessor-version":[{"id":4227,"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/af_press\/4226\/revisions\/4227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/media\/4228"}],"wp:attachment":[{"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/media?parent=4226"}],"wp:term":[{"taxonomy":"af_press_type","embeddable":true,"href":"https:\/\/acquafoundation.com\/it\/wp-json\/wp\/v2\/af_press_type?post=4226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}